Next time you see Adam on the golf course you will notice that he is wearing a new collection of clothing from Aquascutum. This iconic British brand has been around since 1851 and was originally created and positioned as a manufacturer of waterproof clothing. The name derives from Latin, being AQUA (water) and SCUTUM (shield), and it is most famous for its development of the timeless trench coat, originally produced for the soldiers to literally wear "in the trenches" during the battles of World War 1.

From there we move the clock forward some 160 years to today - the company's head office and primary showroom is located in London and it's products are distributed globally. The trench coat lives on, now perhaps seen as a fashion staple in wardrobes around the world, worn by a myriad of screen stars and celebrities.

In 2009, the team at TPD Luxury Solutions (license holder for Aquascutum Golf) approached Adam to see if he would like to be the brand ambassador for the planned Aquascutum Golf range of clothing. With Burberry stepping away from the sporting area, the time was right to offer the market an alternative product and Adam was more than thrilled to be involved in the project. In fact, he was so excited about the possibilities that he chose to not only represent the brand, but to invest in the company. A classic case of "I liked the product so much I bought the company!!"

The first range of Aquascutum Golf clothing was released to the market in February 2011. Now, golfers can purchase these items at some of the finest stores and golf resorts in the world - from Harrods, St. Andrews and Wentworth in the UK, to Pebble Beach and Admiral’s Cove in the USA, from Mission Hills in China to Golf de Fontainebleau in France and online from TrendyGolf.com in Europe and USA.

The collection, which consists of men's and women's wear, stays true to the spirit of Aquascutum in terms of technical innovation, luxury and style. A limited selection of these products will also feature the "AS" logo - in other words exactly as Adam wears it on course.

Adam is the perfect soundboard for the designers at Aquascutum Golf. He loves clothes and knows what does and doesn't work on a golf course. Working with timeless classics to the latest high-tech fabrics is all part of offering a range of products to suit golfers of all nationalities and ages. The range will continue to grow and evolve, and Adam will continue to work with the designers to see each range bigger and better than the one before. In keeping with it's company roots, the Aquascutum Golf waterproof range may be the finest available and signifies the adage of "fashion with purpose". We will also be offering a limited selection of Aquascutum Golf clothes in our merchandise store. All these products will feature the "AS" logo - in other words exactly as Adam wears it on course. Try it for yourself and embrace the Aquascutum style. www.aquascutumgolf.com